How Funklay Transformed Our Bakery Packaging into a Branding Masterpiece
A Fresh Look for Our Cookie Boxes
When we decided to refresh our bakery packaging, the goal was simple: make our cookie boxes feel more premium and recognizable. As a small business owner, I know that packaging is often the first physical interaction a customer has with our brand. That’s why choosing the right font was just as important as the design layout. After testing several options, we landed on Funklay — a casual handwritten font that brought warmth, personality, and polish to our boxes.
Funklay has a charming, slightly whimsical style that felt perfect for our artisanal cookie brand. It’s not too formal, but still looks intentional and professional. The rounded edges and natural flow of the letters gave our packaging a handcrafted feel without looking messy or uncontrolled. It struck the right balance between fun and functional — something that resonated with both our local customers and online shoppers.
Why Typography Matters for Small Brands
Typography might seem like a minor detail, but it plays a huge role in how customers perceive your brand. A good font choice can make your business look more trustworthy, consistent, and memorable. Funklay, as a script font, helped us communicate a sense of care and creativity. Whether it was on our product labels, thank-you cards, or Instagram templates, the font tied everything together in a way that felt cohesive and intentional.
For small businesses like ours, consistency is key. Customers should recognize your brand across all touchpoints — from packaging to social media to email newsletters. Funklay gave us that visual thread. We used it for our logo, product names, and special edition packaging tags. It worked especially well for short phrases and headlines, where its character could shine without overwhelming the design.
Real-World Uses for Funklay
We used Funklay across a variety of customer-facing materials:
- Product labels: Perfect for short descriptions and flavor names on our cookie bags.
- Packaging boxes: The font looked great on our custom cookie box prints, especially for the brand name and tagline.
- Thank-you cards: Added a personal touch to handwritten-style notes for repeat customers.
- Social media graphics: Helped create a cohesive look across our Instagram stories and promotional posts.
- Business cards: Gave our contact info a warm, approachable feel without sacrificing professionalism.
One of the standout features of Funklay is that it’s PUA encoded, which made accessing all the alternate characters and swashes very straightforward. This meant we could customize the font for different seasonal packaging designs without needing any special software or design expertise.
Readability and Practical Design Tips
While Funklay is a script font, it’s surprisingly readable — especially at larger sizes. For packaging and print use, it performed beautifully. However, we made sure to avoid using it for long paragraphs or small text. It’s best suited for headlines, logos, and decorative accents rather than body copy.
When designing for mobile or small labels, we paired Funklay with a clean sans serif font for secondary text. This contrast helped maintain visual interest while keeping the design readable. For example, on our candle jar labels, we used Funklay for the product name and a minimalist sans serif for ingredients and care instructions.
Pairing Funklay with Other Fonts
Font pairing is one of the easiest ways to elevate your brand visuals. Funklay pairs exceptionally well with modern, clean fonts that let it shine. Here are a few combinations we tested and loved:
- Funklay + Montserrat: A great combo for packaging and web banners. The softness of Funklay balances the bold structure of Montserrat.
- Funklay + Playfair Display: Ideal for luxury branding or boutique packaging. The elegant serif complements Funklay’s handwritten charm.
- Funklay + Lato: A softer, more approachable pairing for digital marketing materials and social media templates.
These pairings helped us maintain a consistent brand identity while giving our materials a polished, curated look. The contrast between Funklay and a more structured font made our designs feel intentional and professional.
What to Check Before Using Funklay
Before using any font for commercial purposes, it’s important to double-check the licensing terms. Funklay is a commercial font, which means it’s safe to use in product packaging, merchandise, branding kits, and client work — as long as you have the appropriate license.
We also made sure to review the included styles, file formats, ligatures, and multilingual support before finalizing our designs. Funklay came with a full set of alternates and swashes, which gave us the flexibility to tailor the font for different seasonal or limited-edition packaging designs.
Whether you’re a café owner updating your menu or a skincare brand printing product labels, taking a few minutes to verify font details can save you from future headaches — and help your brand look even more polished.
